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For the Big 4, this moment represents not just a challenge but an existential threat. Their traditional models, deeply rooted in hierarchical structures and slow-moving and risk-averse processes, leave them especially vulnerable to the pace of AI-driven change. If these firms cannot embrace AI and adapt quickly enough to meet the demands of a flipped industry—redefining their value proposition, overhauling their delivery models, and rethinking their leadership structures—then perhaps their time has passed.
In recent years, the rise of artificial intelligence (AI) has revolutionized many sectors, bringing about significant advancements in various fields. However, one area where AI has presented a dual-edged sword is in information operations, specifically in the propagation of disinformation. The advent of generative AI, particularly with sophisticated models capable of creating highly realistic text, images, audio, and video, has exponentially increased the risk of deepfakes and other forms of disinformation.

Targeted Disinformation

Targeted disinformation poses a significant threat to societal trust, democratic processes, and individual well-being. The use of AI in these disinformation campaigns enhances their precision, persuasiveness, and impact, making them more dangerous than ever before. By understanding the mechanisms of targeted disinformation and implementing comprehensive strategies to combat it, society can better protect itself against these sophisticated threats.
In 1967, Lynn Margulis, a young biologist, published a paper that challenged more than a hundred years of evolutionary theory. It proposed that millions...
In my previous post I argued that if Canada wants to succeed with its AI-focused innovation agenda, it should also be at the forefront...
Canada has been investing in machine learning and artificial intelligence (AI) for longer than most of the industrialized world. Dr. Geoff Hinton of Google...
If you've ever been to an expensive restaurant and ordered a familiar dish like, say, lasagna, but received a plate with five different elements...
Because it demands so much manpower, cybersecurity has already benefited from AI and automation to improve threat prevention, detection and response. Preventing spam and identifying malware are already common examples. However, AI is also being used – and will be used more and more – by cybercriminals to circumvent cyberdefenses and bypass security algorithms. AI-driven cyberattacks have the potential to be faster, wider spread and less costly to implement. They can be scaled up in ways that have not been possible in even the most well-coordinated hacking campaigns. These attacks evolve in real time, achieving high impact rates.
In 2013, George F. Young and colleagues completed a fascinating study into the science behind starling murmurations. These breathtaking displays of thousands – sometimes...
Recent events have confirmed that the cyber realm can be used to disrupt democracies as surely as it can destabilize dictatorships. Weaponization of information and malicious dissemination through social media pushes citizens into polarized echo chambers and pull at the social fabric of a country. Present technologies enhanced by current and upcoming Artificial Intelligence (AI) capabilities, could greatly exacerbate disinformation and other cyber threats to democracy.
Cybersecurity strategies need to change in order to address the new issues that Machine Learning (ML) and Artificial Intelligence (AI) bring into the equation. Although those issues have not yet reached crisis stage, signs are clear that they will need to be addressed – and soon – if cyberattackers are to be prevented from obtaining a decided advantage in the continuing arms race between hackers and those who keep organizations’ systems secure.
To remain competitive, organizations will increasingly have to innovate. As the speed of innovation increases, disrupting whole sectors, competitive intelligence, market intelligence even a...
It’s almost impossible to turn around nowadays without finding another article predicting the impact that AI and other emerging technologies – the so-called Fourth...
Canada’s rankings in innovation has lagged that of other peer nations for decades despite government efforts to address this issue. Considering its success in...
If you’ve read the many predictions about the future of AI, you’ve likely found them to be wildly different. They range from AI spelling...