New Report: Discovering Consumer Attitudes Toward Connected Car Security

Discovering Consumer Attitudes Toward Connected Car Security
Discovering Consumer Attitudes Toward Connected Car Security

New Report: Discovering Consumer Attitudes Toward Connected Car Security

Link: https://blog.thalesesecurity.com/2017/11/28/new-report-discovering-consumer-attitudes-toward-connected-car-security

Published: 28 November 2017

Thales conducted a survey of 1,000 consumers across the U.S. and UK.

Few interesting findings:

Ownership of internet-connected cars is on the rise. 28% in the U.S. (increased from 24% in 2016) and 18% in the UK.

Due to the current threat landscape people are very worried about security.

Respondents believe that increased regulation is the answer. Our survey found the vast majority of U.S. residents (87%) believe the government should implement stricter data security regulations for connected cars, and in the UK, that percentage was even higher at 92%.

Across the U.S. and UK, 61% of survey respondents worry about failures or malfunctions of a car’s technology and 49% fear potential viruses or malware.

Cost aside, nearly a third (32%) of Americans and over a third (38%) of U.K. residents identify data security features as the most important consideration when purchasing a connected car, ahead of other “perks” such as the ability to connect to Bluetooth or having 4G network speed.